Sabra Willner

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As Chief Marketing Officer, Sabra joins the leadership team to drive the introduction of Lenovo Software to education, mid-market and enterprise corporations. Sabra strives to build a culture where marketing initiatives not only deliver significant business growth but also contribute positively to the whole community. Sabra has cultivated a career around the full end-to-end marketing experience. Developing expertise in account and project management, brand development, customer experience, digital media strategy, channel marketing, and partner enablement, Sabra’s dedication is unparalleled. Since her start in the agency world, she understands the value of a brand and attributes her success to working with great brands, alongside abundant talent and mentors who are nationally and globally recognized for their excellence. A recent transplant from New York City to Boulder, Colorado, Sabra appreciates family time with her young daughter and husband, exploring new experiences, and enjoying the outdoors.
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Recent Posts

Women in Leadership: Reflections from Lenovo Software’s CMO

If you want to be a more inspiring leader, take a cue from Hidden Figures’ Katherine Johnson: Rather than focusing on your desired outcomes, show others what they can accomplish. You may be..

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Rethinking Remote Work: From the Desk of Lenovo Software’s CMO

If the thought of enabling your team to work remotely still gives you anxiety, I want to encourage you to take another look at this method of team leadership. Countless studies have shown how..

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Turkey Slicing and Integrated Marketing: Take Demand Generation to the Next Level

If you’ve been following the digital marketing industry for awhile , you’re likely already familiar with the concept of a content turkey. 

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