What Does Disruption Look Like?

Netflix Disruption

Now that we’ve addressed what disruption is, it’s time to take a look at how disruption looks. The thing about disruption is that it isn’t really about being first to market with new technology. It’s about being first to market with an idea that uses technology to break the status quo.

Previous waves of disruption were driven by very high-visibility technologies that changed high-touch industries like retail, media, and service. In contrast, the current wave is being driven by a new crop of subtler, behind-the-scenes emerging technologies that are having a transformative impact on the knowledge economy.

Here are three industries where the effects of disruption are already being felt:

Instead of waiting for technology to disrupt your industry, what if you could be the driver of disruptive change that energizes your employees, excites your customers and puts your competitors on notice?Disruption Markets

How Do Disruptors Disrupt?

It’s a big question and one that can be hard to understand sometimes. We took a look at three ways disruptors have broken through the status quo to change not just their organizations or their industries, but the global economy itself:

Ways to DisruptThese might seem like really big, high-level concepts, but it’s important to remember that disruptors don’t create disruption for its own sake. The transformation they usher in is based on a simple yet bold vision of a better customer experience in a stagnant industry.

Remember: a disruptive idea is one that is usually born of the innovator’s own frustrations with an experience — the kind that leads to looking through the lens of “what if you could…”.

Are you ready to start creating a transformative experience for your customers? Don’t miss our next post on the seven steps to disruption.

To learn even more Download our in-depth Guide to Disruption.

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Written by Arik Abel

Arik Abel is the product marketing manager for Lenovo Unified Workspace. In this role he collaborates frequently with customers, industry analysts, sales and product management to help create a vision for how organizations will benefit from the Unified Workspace solution. Arik’s background includes marketing leadership roles in startups, technology, consumer brands and agencies.

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